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A Breathtaking Online Magazine

vertical tampa bay

I would like to introduce you to one of my favorite online publications, VERTICAL Tampa Bay. Its lovely creator, Leslie Ickowitz, and I initially bonded via Twitter and Facebook over our mutual love of local designer k. hendrix. We eventually decided that a coffee date was in order and an instant friendship was formed.  I am truly in awe of how Leslie has brought her vision to life. VERTICAL, aptly described as a work of art, is the type of publication that makes you marvel at the beauty Tampa Bay has to offer…but don’t let that turn you away if you aren’t a Tampa resident. Anyone who appreciates beautiful things is sure to become an avid reader. Did I mention that it’s free? Yes, that’s right…free!  After you read my interview with Leslie, I’m willing to bet you’re going to want to subscribe!

Can you tell us a little about the mission of VERTICAL Tampa Bay? VERTICAL is designed to uplift our community by celebrating its treasures—the people, places and things we rejoice to discover.

What can readers expect to find when they peruse it? Captivating content, vibrant photography, artistic layouts,  thoughtful editorial and something for everyone.

vertical tampa bay

Would it be an enjoyable read for people outside the Tampa Bay area? Sure. While VERTICAL is ideal for locals and people who have ties to the Tampa Bay area, much of our content is broad enough to apply no matter where you live. Plus, VERTICAL is often referred to as a “work of art”, so those who enjoy a stroll through a gallery or museum might also enjoy experiencing it—especially curled up in comfort from their favorite spot.

Starting your own publication is quite the undertaking. What inspired you to take on a monster goal like that? People inspired me. In the midst of economic chaos, I came across a group of local professionals who refused to bury their heads in the sand in favor of reaching out to one another and lending a helping hand. After sitting around a table with them one night, I created VERTICAL specifically with the goal of playing a role in uplifting those around me.

Do you have any advice for budding entrepreneurs? Believe in yourself, surround yourself with positive people and get vertical.

Besides the online magazine, do you have anything else in the works? OMGoodness; I have never had so much going on at once. Topping the list is launching VERTICAL’s “Stellar Society” & a constellation of benefits to help you celebrate the treasures of Tampa Bay. Check it out here.

stellar society

On 2.11.11 VERTICAL hosted its premier fashion presentation, “So Not Sari” featuring a collection exclusive to VERTICAL by local designer k.hendrix. We auctioned the garments live that night and donated 50% of the proceeds which benefited  homeless children in St. Petersburg and surrounding areas.

Then there are the Studio 10 TV appearances which are always exciting because we get to bring the pages of VERTICAL to life!

And I’m over the moon by the response to my original photography. It’s a passion that has developed auspiciously to coincide with creating this vessel to share it. Now, one of my favorite boutiques in the whole wide world (The Hive Creations on Anna Maria Island), is creating a section of the store dedicated to selling my photography.

What are your hopes and dreams for the future of VERTICAL? VERTICAL is gaining momentum and it’s starting to feel like a movement.  People are passionate and involved. This is a community magazine and everyone is welcome. Over the course of our trajectory, I hope more and more people will embrace it and understand the meaning of “Get VERTICAL…and be part of something fabulous!”


  • closet fashionista

    Oooh how cool!!! I wish I had the resources and time to start my own online magazine…but I would need people to do photographs and write and then I would design it, haha…sad sad

    March 2, 2011 at 3:47 pm Reply
  • Krysten

    Wow very cool Kristin!

    March 2, 2011 at 3:49 pm Reply
  • Kori

    Wow this looks amazing. I can’t wait to check it out! Kori xoxo

    March 2, 2011 at 3:54 pm Reply
  • Allison

    Fabulous interview! The photography is absolutely gorgeous, and I think it’s so inspirational when people follow their dreams and put themselves out there like that 🙂
    Wishing all the best to this fabulous new project!

    March 2, 2011 at 3:55 pm Reply
  • Collette Osuna

    Looks like a FAB mag (<—–just made a rhyme, lol)…..sorry….I'm getting a TAD loopy towards the end of the day..perhaps its the Weight Watchers weigh in after work I have on my mind, or the fact that I've starved myself all day!! hahaha..nevertheless, I'm off to check out the mag:)

    March 2, 2011 at 4:00 pm Reply
  • Vanessa Elizabeth I Ruffled Rose

    There are so many fabulous online publications, it blows my mind!

    March 2, 2011 at 4:05 pm Reply
  • Natalie

    Being in St. Pete,how have I not heard about this until now?! Thanks for letting me know! I love the Winter issue, and would love to get involved with it anyway I can! Yea for VERTICAL Tampa Bay!

    March 2, 2011 at 4:09 pm Reply
  • Milltini

    I am really digging this new online magazine craze!

    March 2, 2011 at 4:26 pm Reply
  • Amber

    Can’t wait to check it out! Thanks Kristin! 🙂

    March 2, 2011 at 4:26 pm Reply
  • Christina

    I will have to check it out. I love beautiful publications of any kind!

    March 2, 2011 at 4:33 pm Reply
  • blueviolet

    Wow, I can tell the photos are all going to be spectacular.

    March 2, 2011 at 4:42 pm Reply
  • twenty something

    Sounds awesome! Definitely going to check it out. I love that first image… the color combination and everything is fantastic!

    March 2, 2011 at 4:51 pm Reply
  • Jennifer Fabulous

    Wow this magazine is gorgeous and sounds SO FAB!! Tampa sure has gotten a lot more hip since I left. LOL! 😉

    March 2, 2011 at 5:00 pm Reply
  • Tamara Nicole

    oooooh how exciting! 🙂

    March 2, 2011 at 5:25 pm Reply
  • ms Givens

    Ask her if I can come work for her? 😉

    March 2, 2011 at 5:37 pm Reply
  • Heavenly Housewife

    Sounds fabulous, the covers are certainly eye catching 🙂
    *kisses* HH

    March 2, 2011 at 6:15 pm Reply
  • marina mott

    So cool!! Loved it!! xx

    March 2, 2011 at 6:27 pm Reply
  • Casee Marie

    This was such a lovely interview and the mag seems fascinating! I’ll definitely be checking it out. I’ve found a few online magazines in the past couple of months and it’s always so inspiring to see how people put them together. I like to think of blogging as sort of maintaining one’s own magazine in a way, the idea of the different columns and articles, etc. Can’t wait to give this one a look! (:

    March 2, 2011 at 6:57 pm Reply
  • Leslie Joy Ickowitz

    I am grateful for our friendship and for the opportunity to be featured by a Bon Bon Rose Girl. Thank you for the love, love.

    March 2, 2011 at 7:16 pm Reply
  • Screen Door Prep

    Ooo, how refreshing! Can’t wait to check it out. I actually love to read the online versions of cool “local” magazines for hip cities that I don’t actually live in – a couple that come to mind are Atlanta Homes&Lifestyles, & Charleston Magazine.

    March 2, 2011 at 7:56 pm Reply
  • Joey @ Big Teeth & Clouds

    This is really cool. Pittsburgh has a free paper. It’s black and white and not nearly so flashy. I guess there’s more to envy about Tampa than just the weather!

    March 2, 2011 at 8:17 pm Reply
  • Elle Sees

    i love online mags. thanks for sharing! and my lil sis is dying that you’re Grant’s sis!!!

    March 2, 2011 at 8:20 pm Reply
  • Grace

    That looks really cool! I’ll be sure to check it out. 🙂

    March 2, 2011 at 9:33 pm Reply
  • Kirstin Marie

    This is awesome!!! Thank you so much for posting about it and introducing it to me!!

    March 2, 2011 at 9:51 pm Reply
  • kileen

    what an amazing website and such cool pictures!! thanks for a really great interview!

    March 2, 2011 at 9:56 pm Reply
  • Caro

    Great! Tampa Bay sounds wonderful. I’ve never been but might have to visit someday!

    March 2, 2011 at 10:13 pm Reply
  • Nicolette

    Very interesting! Don’t you just love the power of Twitter and connections?!

    March 2, 2011 at 10:20 pm Reply
  • Dancing Branflake

    Awesome! The mag looks so chic. Congrats on her success!

    March 2, 2011 at 10:50 pm Reply
  • Lyddiegal

    that is so amazing that she created her own magazine with her own photography. i’m in awe.

    March 2, 2011 at 11:06 pm Reply
  • Jenna

    This is really neat and inspiring and beautiful and I love how the whole thing got started. I will deinitely check it out and I hope that more communities will start similar uplifting magazines that aim to bring the community together 🙂


    March 3, 2011 at 1:47 am Reply
  • Cabootique

    Wow, it looks gorgeous!

    March 3, 2011 at 1:52 am Reply
  • Daphne

    Very hip and cool indeed.

    March 3, 2011 at 2:16 am Reply
  • kavery

    What a cool mag. It looks so stylish ,it should be on news stands

    March 3, 2011 at 4:25 am Reply
  • Krystal/Village

    SUPER interview!!! I love the photos too, they are so fun.

    March 3, 2011 at 5:21 am Reply
  • Sabine

    Vertical looks really cool. There are some amazing online magazines out there.

    March 3, 2011 at 6:07 am Reply
  • Simple Daisy

    Oh my gosh….how cool!!!!!!!!

    March 3, 2011 at 6:19 am Reply
  • Kristin

    Thank you for the tip and the interview. Looks great!

    March 3, 2011 at 6:49 am Reply
  • Couture Carrie

    Fabulous interview!
    Looks and sounds like a great mag!


    March 3, 2011 at 8:14 am Reply
  • Leia

    WOW, this seems like an amazing magazine!

    March 3, 2011 at 8:15 am Reply
  • Fashnlvr

    Breathtaking is right!! I saw that first photo and WOW! My eyes were so happy with the candy presented to them! Great interview! I don’t live in Tampa – but I sure wish I did! Good job with this post and finding such a terrific mag! I will probably become a subscriber – all because of you!

    March 3, 2011 at 8:29 am Reply
  • Lee Oliveira

    Oh.. i am going deep now online to see this magazine..
    Looks pretty good so far.
    thanks for sharing Kristin
    lee x

    March 3, 2011 at 9:01 am Reply
  • Maddy

    I love her advice to budding entrepreneurs! I especially needed to hear that today 🙂

    March 3, 2011 at 9:42 am Reply
  • isabel

    that cover shot is gorgeous!

    March 3, 2011 at 11:52 am Reply

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